It started with a backlash.
Mango’s AI-driven campaign, featuring hyper-realistic AI models that didn’t exist, sparked online outrage. Comments like “False advertising!” flooded social media. Consumers felt deceived, and Mango’s attempt to save time and money came at the expense of something far more valuable: trust.
Meanwhile, Dove was making waves for the opposite reason. The brand publicly committed to never using AI-generated models, staying true to its long-standing value…
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https://www.adexchanger.com/data-driven-thinking/the-ai-tradeoff-how-marketers-can-balance-efficiency-and-authenticity/
