AI talk returns to Cannes — but marketers want practicality over pontification
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the…
Tag: Marketers
After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
Google’s AI Overviews feature marked its first birthday this week. The feature shows users AI generated summaries at the top…
IBM ANZ joins ACAM as founding supporter to upskill Australia’s marketers in AI
May 13 2025, 12:32 pm | BY Ricki Green | No Comments The Australian Centre for AI in… Article Source…
IBM backs ACAM to help upskill Australia’s marketers in AI – MARKETECH APAC
Australia – The Australian Centre for AI in Marketing (ACAM) has announced that IBM ANZ has joined as a founding…
IBM Backs ACAM to Advance AI Skills for Australia’s Marketers – Branding in Asia
IBM Backs ACAM to Advance AI Skills for Australia’s Marketers Branding in Asia Article Source https://www.brandinginasia.com/ibm-backs-acam-to-advance-ai-skills-for-australias-marketers/
AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up. – WSJ
AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up. WSJ Article Source https://www.wsj.com/articles/ai-has-upended-the-search-game-marketers-are-scrambling-to-catch-up-84264b34
The AI Tradeoff: How Marketers Can Balance Efficiency And Authenticity | AdExchanger
It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realistic AI models that didn’t exist, sparked online outrage. Comments like…
5 AI trends from SXSW – and what marketers can do about them
AI has officially grown up. The buzzwords have given way to boardroom action. It’s no longer about pilots or playgrounds…
At Adobe Summit, has agentic AI for marketers made its public debut?
While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the sand…
Google’s AI Mode: Here’s what matters for SEOs and marketers – Search Engine Land
Google’s AI Mode: Here’s what matters for SEOs and marketers Search Engine Land Article Source https://searchengineland.com/google-ai-mode-what-matters-seo-marketing-453461