Jeff Green On Why Everyone’s Up OpenPath’s Pipes; Amazon Sues Perplexity’s Shopper Bot | AdExchanger
By AdExchanger Publication Date: 2026-03-12 04:03:00 Jeff Speaks “Are you Ad Tech God?” That was Ari Paparo’s first question for…
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The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI | AdExchanger
By AdExchanger Publication Date: 2026-02-20 05:03:00 Agentic Frenemies Agentic commerce: Is it real? That’s the trillion-dollar question. And the biggest…
Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem | AdExchanger
By James Hercher Publication Date: 2026-01-26 17:28:00 Most publishers have no idea that a major part of their video ad…
Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams | AdExchanger
By James Hercher Publication Date: 2025-12-03 12:25:00 Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are…
Closing Arguments Are Done In The US v. Google Ad Tech Case | AdExchanger
By James Hercher Publication Date: 2025-11-21 23:43:00 The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge…
A Programmatic ‘Kill Switch’? Why Google’s ‘RTB Control’ Isn’t Sparking Panic | AdExchanger
By Allison Schiff Publication Date: 2025-11-17 06:00:00 In early September, Google agreed to settle a class-action lawsuit in California – brought-over…
AI Is Everywhere, But Where Is It Really Adding Value? | AdExchanger
Angelina Eng will be speaking at Programmatic IO in Las Vegas from May 19-21. Click here to register. AI has…
Perplexity Takes Its AI Search Engine Out On A Shopping Trip | AdExchanger
Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category…
The AI Tradeoff: How Marketers Can Balance Efficiency And Authenticity | AdExchanger
It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realistic AI models that didn’t exist, sparked online outrage. Comments like…
TikTok Might Tip Into Oracle’s Lap; Amazon’s Not Happy With $56 Billion | AdExchanger
Consulting The Oracle Stop us if this sounds familiar: Oracle is trying to keep TikTok from getting banned in the…