OpenAI’s decision to buy Jony Ive’s gadget company, io, is about distribution.
The generative AI race has entered a new stage. It used to be about creating the best AI models, but they’re all pretty similar these days.
Who ultimately wins will depend a lot more on distribution, and less on the quality of the underlying technology.
Getting ChatGPT and other OpenAI models and products into the hands of users — that’s what really counts. Without that direct…
Article Source
https://www.businessinsider.com/johnny-ive-openai-chatgpt-distribution-2025-5
