Marketers

[B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI

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[B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan to increase their investment in AI… Article Source https://www.searchenginejournal.com/b2c-google-ads-ai-invoca-spa/529683/

New ways for marketers to reach customers with AI Overviews and Lens

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New ways for marketers to reach customers with AI Overviews and Lens

The ways people ask questions today have expanded beyond the search box. Now, consumers are using their voices to find answers on the go, and their cameras to explore the world around them. This evolution in search behavior has opened up exciting… Article Source https://blog.google/products/ads-commerce/google-lens-ai-overviews-ads-marketers/