Google’s AI Overviews feature marked its first birthday this week.
The feature shows users AI generated summaries at the top of their search queries, ahead of links to articles and websites. As the AI-generated summaries have become more common in search results, marketers have begun actively examining how their sites can appeal to both human users and AI crawlers, throwing established SEO strategies into question. They’re also keeping a close eye on the performance of their paid search…
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https://digiday.com/marketing/after-a-year-of-googles-ai-overviews-marketers-consider-tweaking-their-paid-search-strategies/
