AI talk returns to Cannes — but marketers want practicality over pontification

Yet again, generative AI is likely to be center stage at this year’s Cannes Lions International Festival of Creativity from June 16 to 20 – a development that may be expected for some agency execs and exhausting to others. 

“I wish there was a word counter that could somehow read the amount of times that AI gets mentioned at Cannes,”…