Driving and measuring outcomes that matter You need your campaigns to drive meaningful outcomes. That means measurable, lasting results, which you can get on YouTube. In fact, according to a custom MMM meta-analysis we commissioned with Nielsen,… Article Source https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/
Google pilots Business Links to boost Search Ad engagement Search Engine Land Article Source https://searchengineland.com/google-business-links-pilot-447885
HPE has announced plans to streamline its channel businesses into a single, unified organization in a move the firm said will improve efficiency and outcomes for partners. From November 1, the HPE Aruba Networking channel team and the HPE channel… Article Source https://www.itpro.com/infrastructure/networking/hpe-s-aruba-channel-overhaul-looks-to-simplify-client-engagement
A recent study commissioned by IBM revealed that international sports fans are optimistic about the impact of technologies like AI on their digital sports experiences. Real-time updates and personalized content are among fans’ top priorities in enhancing their engagement with sporting events. Younger sports fans are leading the shift towards AI-powered experiences and digital platforms … Read more
IBM has recently showcased how artificial intelligence (AI) can be used to enhance fans’ connection to sports. The company demonstrated how AI technology can be utilized to provide fans with a more personalized and engaging experience when it comes to consuming sports content. IBM’s focus on using AI to satisfy fans’ desire to connect with … Read more
An IBM-commissioned study reveals that international sports fans are optimistic about the impact of AI and other technologies on their digital sports experiences. The study, conducted by Morning Consult with over 18,000 participants in 10 countries, emphasizes a generational shift towards embracing AI-powered experiences in sports consumption. Younger sports fans, aged 18-29, are more likely … Read more
A recent study commissioned by IBM reveals that international sports fans are optimistic about the impact of technology, particularly AI, on their digital sports experiences. Real-time updates and personalized content are key priorities for fans in how generative AI can enhance their following and participation in sporting events. Younger sports fans, in particular, are embracing … Read more
As sports fans globally engage with a wide range of sporting events, a recent study by IBM highlights a shift towards embracing technology-driven experiences in the world of sports consumption. The research, conducted across 10 countries and involving over 18,000 sports fans, sheds light on the increasing acceptance of technologies like artificial intelligence (AI) among … Read more
IBM has introduced a new feature called ‘Catch Me Up’ on wimbledon.com and the Wimbledon 2024 app. This feature offers personalized pre- and post-match player cards with AI-generated stories and analysis. The player cards will be tailored to user preferences, focusing on favorite players and providing recent performance analysis and win predictions before matches, as … Read more
The German football league’s official website, trusted by millions of Bundesliga fans worldwide, offers the Bundesliga app for real-time match statistics and player profiles. The app, available on iOS and Android, is built on Amazon Web Services (AWS) and features new enhancements like Bundesliga Shorts, short videos optimized for smartphones with Amazon Personalize driving video … Read more