By Australian Financial Review
Publication Date: 2026-06-02 03:14:00
Pitch perfect for fans
AI Insights targets one of cricket’s biggest opportunities: helping audiences understand the story behind the live action. Cricket offers a rich landscape in which to deploy GenAI technology, which combines live matches with official records dating back to 1886.
“At its core, this is about fan involvement,” says Eland. “Cricket, like any organization, is focused on growing its audience and building loyalty. What’s particularly powerful here is the ability to engage different types of fans in different ways, whether they’re a stats-focused fan seeking deeper insight or a new fan who benefits from simpler, more understandable and engaging explanations of the game.”
The experience is intentionally simple. A fan sees an Insight Card associated with the game and the relevant moment in the game that may identify a milestone, explain its significance, and prompt the user with suggested follow-up questions. Findings could provide context to a historically significant…
