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Tag: campaigns

Meta Highlights Improving Performance of its AI-Powered Ad Campaigns
AI News

Meta Highlights Improving Performance of its AI-Powered Ad Campaigns

vm_adminApril 22, 2025

As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update…

Google

Google Ads rolls out channel control for Demand Gen campaigns – Search Engine Land

vm_adminMarch 19, 2025

Google Ads rolls out channel control for Demand Gen campaigns  Search Engine Land Article Source https://searchengineland.com/google-ads-channel-control-demand-gen-campaigns-453385

Google Ads WhatsApp Messaging For Performance Max Campaigns
Google

Google Ads WhatsApp Messaging For Performance Max Campaigns

vm_adminMarch 15, 2025

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns. Previously, Google…

Google

Google unveils asset testing for Performance Max retail campaigns – Search Engine Land

vm_adminMarch 14, 2025

Google unveils asset testing for Performance Max retail campaigns  Search Engine Land Article Source https://searchengineland.com/google-asset-testing-performance-max-retail-453236

Google

Google testing channel reporting for Performance Max campaigns – Search Engine Land

vm_adminMarch 6, 2025

Google testing channel reporting for Performance Max campaigns  Search Engine Land Article Source https://searchengineland.com/google-testing-channel-reporting-performance-max-453043

Cisco Talos exposes Lotus Blossom cyber espionage campaigns targeting governments, telecom, media
Cisco

Cisco Talos exposes Lotus Blossom cyber espionage campaigns targeting governments, telecom, media

vm_adminMarch 6, 2025

For Immediate Release 2025-03-06 08:00:00 Researchers from Cisco Talos have discovered multiple cyber espionage campaigns that target various sectors, including…

Misconfigured AWS Accounts Are Fueling Phishing Campaigns
Amazon Web Services

Misconfigured AWS Accounts Are Fueling Phishing Campaigns

vm_adminMarch 4, 2025

eSecurity Planet content and product recommendations are editorially independent. We may make money when you click on links to our…

Google Announces Updates to Display Network Campaigns
Google

Google Announces Updates to Display Network Campaigns

vm_adminMarch 2, 2025

Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences…

Save the Children Spain Cuts Costs and Improves Campaigns with Devoteam’s AWS-Powered Data Solution | Save the Children and Devoteam Case Study | AWS
Amazon Web Services

Save the Children Spain Cuts Costs and Improves Campaigns with Devoteam’s AWS-Powered Data Solution | Save the Children and Devoteam Case Study | AWS

vm_adminFebruary 24, 2025

To address its challenges, Save the Children Spain partnered with AWS Premier Consulting Partner Devoteam to design and implement a…

Google Adds New Options for Demand Gen Campaigns
Google

Google Adds New Options for Demand Gen Campaigns

vm_adminFebruary 1, 2025

Google’s announced a series of updates for its Demand Gen campaigns, with a focus on boosting retail promotions with new…

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