AI is unleashing the full potential of Google Search by enabling it to become more exploratory and multimodal. It’s transforming into an even more helpful engine for discovery and decision-making, with AI-powered responses in AI Overviews and the ability to search what you see with Google Lens.
As Google Search makes finding what you need even more effortless, opportunities to grow your business expand. We’re moving beyond simply matching to users’ queries — even on the most nuanced…
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https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/