Google Adds New Options for Demand Gen Campaigns
Google’s announced a series of updates for its Demand Gen campaigns, with a focus on boosting retail promotions with new…
Tag: campaigns
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset – Search Engine Land
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset Search Engine Land Article Source https://searchengineland.com/google-expands-demand-gen-ad-tools-phasing-out-video-action-campaigns-sunset-451339
Google sunsets Maximum CPV strategy for Video View campaigns – Search Engine Land
Google sunsets Maximum CPV strategy for Video View campaigns Search Engine Land Article Source https://searchengineland.com/google-maximum-cpv-strategy-video-view-campaigns-sunset-451049
Supercharge Your Marketing with Publicis Sapient’s Offer Generator: Streamlines Campaigns from Concept to Execution | Amazon Web Services
By Amit Kumar Sharma, Sr. Director, Engineering – Publicis SapientBy Fei Lang, Principal Partner Solutions Architect, World Wide Data &…
People Managing Google Ad Campaigns Are Getting Their Accounts Seized By Scammers | AdExchanger
Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters…
Google Ads Rolling Out Brand Guidelines For Performance Max Campaigns
Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing…
Google rolls out brand customization for Performance Max campaigns – Search Engine Land
Google rolls out brand customization for Performance Max campaigns Search Engine Land Article Source https://searchengineland.com/google-brand-customization-performance-max-448055
Microsoft Accuses Google of ‘Shadow Campaigns’ to Discredit It
Microsoft is firing back at Google, accusing the search giant of running “shadow campaigns” designed to discredit it with EU…
Microsoft accuses Google of ‘shadow campaigns’ to undermine its business
Microsoft accuses Google of ‘shadow campaigns’ to undermine its business Financial Times Article Source https://www.ft.com/content/520bf847-7346-442a-8f70-5c4680ae2886
Google accused of shadow campaigns redirecting antitrust scrutiny to Microsoft
On Monday, Microsoft came out guns blazing, posting a blog accusing Google of “dishonestly” funding groups conducting allegedly biased studies…