A new tool from Google Ads called Cross-Media Reach Measurement allows advertisers to measure deduplicated and on-target reach and frequency in video campaigns, providing a comprehensive view of brand campaign performance compared to TV. The tool helps advertisers make more data-driven decisions, leading to more effective brand campaigns and better use of advertising budgets across … Read more
Google has recently rolled out a new tROAS reporting table for Standard Shopping and Top Performance campaigns, providing advertisers with enhanced insight into campaign performance. This update aims to help eCommerce advertisers better understand their ROAS performance relative to their goals, which can lead to more informed optimization decisions. The new reporting table shows whether … Read more
Democratic tech leaders, including Zinc Labs CEO Matt Hodges, emphasize the importance of training campaigns on AI tools now to prevent issues down the road. Hodges, a former director of engineering for Biden 2020, believes that starting the training process today is crucial to staying ahead of the curve. Zinc Labs offers AI training for … Read more