TikTok Might Tip Into Oracle’s Lap; Amazon’s Not Happy With $56 Billion | AdExchanger
Consulting The Oracle Stop us if this sounds familiar: Oracle is trying to keep TikTok from getting banned in the…
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Why Stephen Yap Moved To Perion After Nearly Two Decades At Google | AdExchanger
When Stephen Yap started at DoubleClick in 2001 as an account director, the world was a very different and perhaps…
People Managing Google Ad Campaigns Are Getting Their Accounts Seized By Scammers | AdExchanger
Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters…
Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’? | AdExchanger
In late December, right before the holidays, Google announced a policy change that elicited both cheers and jeers. Starting on…
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Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) | AdExchanger
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google –…
The CMA Wants Updated Privacy Sandbox Commitments From Google By Next Month | AdExchanger
Somewhere between 5 billion and 7 billion years from now, the Earth will crash into the sun, our planet will…
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments | AdExchanger
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust…
How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchanger
Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house…
Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict | AdExchanger
In its antitrust suit against Google, the US Department of Justice is portraying the company as a monopolistic giant, but…