See what happens when creative legends use AI to create ads for small businesses.

Today we’re launching The Small Brief, an initiative that brings together three advertising industry icons to advocate for local businesses they love. Their mission is to create groundbreaking, studio-quality campaigns that power incredible businesses while highlighting the storytelling power of AI and inspiring other creatives and small businesses to explore it for themselves.

We gave creators full access to Flow, Google’s AI creative studio, to bring these brand stories to life. Here are the symbols and the companies that support them.

Google’s AI tools help small businesses achieve big brand impact by giving them the ability to create studio-quality ads with their unique voice and style, find their next customers, and streamline workflows.

In June, we’ll unveil the final campaigns and provide a deeper look into the process of each creative.