By Andrew Hutchinson
Publication Date: 2026-01-01 15:28:00
It’s a new year, which means it’s time to plot a path forward and create a plan for growing your business or personal brand (if that’s what you’re looking for) in 2026.
But with so much constantly changing, it can be difficult to know what you should focus on and what skills you need to maximize your opportunities. With this in mind, we have put together an overview of three key focus elements for the new year.
These key elements are:
- AI
- Algorithms
- Augmented reality
These are the three elements that will have the biggest impact on social media and digital marketing in 2026, and if you implement them correctly, you’ll be well-positioned to get the most out of your efforts.
So, this first post in the series is about AI, which has become the most important technology trend right now and can still potentially have a transformative effect on various aspects of your process.
The AI dilemma
Yes, that is a…



