Nutanix playing the long game to lure VMware customers with ‘opposite’ strategy

Nutanix playing the long game to lure VMware customers with ‘opposite’ strategy

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Publication Date: 2025-12-01 08:00:00

Despite dramatic light shows promoting easy switching, the hyperconverged brand is practicing patience

– Ben Wodecki/SDxCentral

LONDON – Nutanix used the British leg of its global .NEXT tour to continue putting the pressure on VMware. And with good reason: the brand snapped up some 640 VMware customers in the last quarter alone.

The sales pitch at the London edition of its roadshow sought to help push that number even higher, touting the simplicity of switching, making it almost sound too easy. One customer – Paul Stratton, the CIO of Day Lewis Pharmacy – described the process as simply “click and then go make a coffee.”

But while the burgeoning brand’s image may have been dramatically displayed at the event via a swirling light show, the reality behind the scenes paints a somewhat different picture.

Earlier in the week, Nutanix’s latest earnings revealed that migrations might take a bit longer than brewing a pot, with CEO Rajiv Ramaswami admitting some customers are stuck in “deeply embedded VMware integrations” that require flexibility on contract timing.

The result? A 17% stock plunge and revenues pushed into future quarters.

The next day in London, Nutanix chief revenue officer Andrew Brinded sought to paint a more positive picture, coaching…