By Arvind Hickman
Publication Date: 2026-05-10 21:41:00
A new Australian platform is launching with a different proposition: to help brands understand what’s changing in culture and what you can actually do about it.
Rumblings is an AI-powered decision engine that detects early changes in human behavior and translates them into clear strategic recommendations for marketers, agencies, communications teams and innovation leaders.
The company was founded by We Scout founders Annabelle Jones and Lori Susko, along with G+S founder and former News Corp journalist Jenny Ringland and former Woolworths Group head of Advanced Analytics & Data Science Tom Crawford.
The founders say Rumblings was created in response to a growing problem: more information than ever before, but less clarity about what matters.
“Marketing teams today are drowning in signals and tools. Social listening tells you what’s already happened. Trend forecasts tell you what might be important 18 months from now. Generative AI helps you produce more content. But no one is bridging the gap between…
