By none
Publication Date: 2026-02-25 23:16:00
When Sam Mitchell traveled to the United States in October, the Hawthorn coach was impressed by how the Ohio State Buckeyes football program incorporated artificial intelligence into everything.
It wasn’t spoken about openly, but it was used everywhere. And has been for some time.
The powerhouse NCAA Big Ten Conference wasn’t the only place Mitchell visited to see how AI is making a difference. The 43-year-old uses most of the off-season balls for professional development.
Last year he visited six other universities and organizations in the US to study the benefits of AI and is now using it not only during the week at the club, but also during games.
Most clubs in the AFL now use AI in some form for a myriad of reasons including coding, analysis, injury management, themes and even presentations.
But after facing some public ridicule when he first emerged, Mitchell is adamant that if you don’t…
