By Shannon Williams
Publication Date: 2025-11-19 14:00:00
Conductor has released a new report examining the impact of artificial intelligence on brand visibility in digital search, highlighting a significant shift in the way consumers discover companies online. The study examined 3.3 billion sessions across more than 13,000 business domains, uncovering trends in AI-driven discovery and showing how search platforms are evolving.
The AI visibility layer
The report introduces the concept of a new digital interface where AI tools such as ChatGPT and Google Gemini play a crucial role in determining brand awareness. This development represents a shift in the digital landscape, where the discovery process is increasingly mediated by AI systems rather than traditional search.
“AI isn’t just changing search, it’s rewriting the entire digital experience,” said Seth Besmertnik, co-founder and chief executive officer of Conductor.
Traffic trends
According to the report, AI-driven referral traffic accounts for 1.08% of all websites…
