By The Tech Buzz
Publication Date: 2026-09-25 01:35:00
Microsoft is quietly abandoning the ‘Copilot Plus PC’ brand just two and a half years after launch, even as new Surface devices technically meet the requirements. The move signals a major strategic pivot in how the company positions AI-powered PCs to consumers.
Microsoft just pulled the plug on one of its biggest AI marketing bets. The tech giant is quietly retiring the ‘Copilot Plus PC’ brand that it launched with great fanfare in 2022, marking a surprising end to what was supposed to be the future of Windows computing. The news broke when Windows Central’s Zac Bowden reported that Microsoft’s latest Surface devices won’t carry the Copilot Plus designation, despite meeting all the technical requirements. ‘These are not called Copilot Plus PCs,’ Microsoft Surface CVP Brett Ostrom told the publication, confirming what industry insiders have suspected for months. The admission is particularly striking given that the new 12-inch Surface Pro and 13-inch Surface Laptop pack Qualcomm’s…
