Microsoft debuts Copilot Checkout, joining AI shopping race vs. Amazon, Google and OpenAI

Microsoft debuts Copilot Checkout, joining AI shopping race vs. Amazon, Google and OpenAI

By Todd Bishop
Publication Date: 2026-01-08 15:04:00

[Editor’s Note: Agents of Transformation is an independent GeekWire series and 2026 event, underwritten by Accenture, exploring the people, companies, and ideas behind the rise of AI agents.]

Microsoft is making its own bid to turn AI conversations into agentic commerce, announcing a new feature called Copilot Checkout that lets users complete purchases directly within its AI chatbot, without being redirected to an external website.

The company is betting that its existing enterprise technology footprint and established relationships with large retailers will give it an edge over OpenAI, Google, and Amazon in winning over merchants wary of giving up…