By Slobodan Manic
Publication Date: 2026-08-10 13:06:00
Microsoft Clarity has added branded and non-branded query labels, filters, and Share of Authority breakdowns to its AI Citations dashboard.
The August 3 update helps marketers answer a basic question: Did an AI system look for your brand by name, or did it find your content while researching a broader topic?
Those are two different types of visibility:
- Branded retrieval: The grounding query mentions your brand.
- Non-branded retrieval: The grounding query covers a broader category or topic.
Until now, marketers could review grounding queries one at a time. The new filters make it easier to measure and compare the two groups.
That gives chief marketing officers a clearer picture of where their AI visibility comes from and where competitors may have an edge.
What Changed in Microsoft Clarity
Clarity’s AI Citations dashboard now includes:
- Branded labels on relevant grounding queries.
- Filters for branded and non-branded queries.
- Citation counts for each query type.
- Share of…
