Microsoft Clarity Now Separates Branded And Non-Branded AI Citations

Microsoft Clarity has added branded and non-branded query labels, filters, and Share of Authority breakdowns to its AI Citations dashboard.

The August 3 update helps marketers answer a basic question: Did an AI system look for your brand by name, or did it find your content while researching a broader topic?

Those are two different types of visibility:

• Branded retrieval: The grounding query mentions your brand.
• Non-branded retrieval: The grounding query covers a broader category or topic.

Until now, marketers could review grounding queries one at a time. The new filters make it easier to measure and compare the two groups.

That gives chief marketing officers a clearer picture of where their AI visibility comes from and where competitors may have an edge.

What Changed in Microsoft Clarity

Clarity’s AI Citations dashboard now includes:

• Branded labels on relevant grounding queries.
• Filters for branded and non-branded queries.
• Citation counts for each query type.
• Share of…