Metcash brings AI search to its B2B marketplace

Metcash brings AI search to its B2B marketplace

By @iTnews_au
Publication Date: 2026-03-19 02:48:00

Metcash integrates artificial intelligence into the architecture of its SAP-based B2B e-commerce marketplace Sorted to improve search and product discoverability.




Sorted is based on the SAP Commerce Cloud and connects around 3,500 product suppliers with buyers from independent supermarkets such as IGA, Foodland, Friendly Grocer and Eziway.

One of the marketplace’s advertised benefits is that it helps retailers “identify top-selling ranges that are stocked elsewhere in the network that they could stock in their store,” says Simon, general manager of B2B e-commerce at Metcash…