By Mumbrella staff
Publication Date: 2026-04-27 22:35:00
Sell-side platform Magnite has announced an expansion of its AI capabilities.
Sell-side advertising platform Magnite
Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced a major expansion of AI capabilities to improve human decision-making for both media owners and buyers. As complexity increases in premium CTV and other media environments, Magnite’s AI capabilities help teams respond to real-time signals and work more efficiently.
Magnite is advancing advertising mediation technology within its SpringServe video platform to provide media owners with a more centralized view of monetization and greater control over how demand is activated and optimized. New AI-powered brokerage capabilities include anomaly detection to identify shifts in auction performance, demand path optimization to improve efficiency, and dynamic pricing tools that adapt to changing market conditions.
In parallel, Magnite continues to develop agentic AI-driven tools, including…
