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Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly, people are shifting search behaviors to AI chatbots, like ChatGPT and Perplexity. This means marketers’ search engine optimization playbook might soon need to be revamped to account for AI-generated product discovery, recommendations and more.
At Digiday’s Programmatic Marketing Summit in Palm Springs, California, Elena MacGurn, svp…
Article Source
https://digiday.com/marketing/how-digitas-is-navigating-searchs-shift-to-the-ai-era/
