By Luke Bouma
Publication Date: 2026-05-17 11:33:00
In the latest survey of more than 3,500 cord cutters, Roku solidified its position as the dominant streaming player, capturing 58 percent of the vote. Apple TV followed in second place with 17 percent, while Google TV climbed to third with 16 percent. Amazon Fire TV rounded out the top four at 10 percent. The results highlight Roku’s enduring popularity among those who have ditched traditional cable and satellite services, even as competition intensifies in the battle for second place.
Roku entered the market as a pioneer. Founded in 2002, the company released its first streaming player in 2008 through a partnership that brought Netflix content directly to televisions. Over the years, Roku expanded its lineup to include affordable sticks, boxes, and even its own smart TVs. Its simple interface, broad app support, and focus on user-friendly navigation helped it become a go-to choice for budget-conscious viewers seeking an easy way to access streaming services without cable…
