Google and Klaviyo Team to Help Brands Improve Customer Experiences | PYMNTS.com

The partnership, announced Tuesday (Feb. 24), aims to combine Google’s expertise in search, advertising, artificial intelligence (AI) and messaging with Klaviyo’s real-time customer data and decisioning.

The goal, the companies said in a news release, is to help brands trade “static campaigns” for experiences that automatically adapt to consumer behavior and intent.

“Commerce is entering a phase where software doesn’t just execute tasks, it makes decisions,” said Andrew Bialecki, Klaviyo’s co-founder and co-CEO.

“Together with Google, we’re expanding how AI and customer data power experiences across commerce, messaging, and real-world interactions, helping brands build loyalty, make buying easier, and retain full ownership of their customer relationships.”

With this collaboration, customer intent signals captured across Google can…