DuckDuckGo use triples after Google Search ‘force feeds’ AI to users

DuckDuckGo use triples after Google Search ‘force feeds’ AI to users

By Anthony Cuthbertson
Publication Date: 2026-06-01 11:54:00

The search engine DuckDuckGo has a fraction of the users of Google but has gained popularity in 2026 (iStock/ Getty Images)

Privacy-focused search engine DuckDuckGo has seen a massive surge of new users after Google announced a series of AI-related updates to its platform.

In the week that followed Google’s annual I/O developer conference last month, which saw the US tech giant unveil a “new era for AI search”, DuckDuckGo saw app installs increase by nearly a third, while interest in its ‘No AI’ search page tripled.

“Since Google revealed its plan for an AI search overhaul, visits to our ‘No AI’ search page have tripled… and they’re still rising,” a post to DuckDuckGo’s Bluesky account stated.

The company also unveiled browser extensions that allow people using Google Chrome or Mozilla Firefox to set an AI-free version of DuckDuckGo as their default search engine.

DuckDuckGo has a global market share of just 0.7 per cent, according to…