Booking CFO leans on AI in push to run ‘tight ship’

Booking CFO leans on AI in push to run ‘tight ship’

Online travel company Booking Holdings is focused on running a “tight ship” through a major transformation effort that includes using artificial intelligence to automate internal processes, according to CFO Ewout Steenbergen.

The transformation program, announced in November, involves a push to realize as much as $450 million in savings from cost-cutting measures by the end of 2027 and then reinvest some of the freed-up capital into AI…

Article Source
https://www.cfodive.com/news/booking-cfo-leans-on-ai-in-push-to-run-tight-ship/747928/