Online travel company Booking Holdings is focused on running a “tight ship” through a major transformation effort that includes using artificial intelligence to automate internal processes, according to CFO Ewout Steenbergen.
The transformation program, announced in November, involves a push to realize as much as $450 million in savings from cost-cutting measures by the end of 2027 and then reinvest some of the freed-up capital into AI…
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https://www.cfodive.com/news/booking-cfo-leans-on-ai-in-push-to-run-tight-ship/747928/