Amazon is testing a feature in its Amazon Shopping app that uses agentic AI to help customers buy items from other brands while remaining within Amazon’s app.
The feature that’s in beta is called Buy for Me. It is live in the Amazon Shopping app for a subset of the company’s customers in the United States and with a limited number of brand stores and products, Amazon said in a Thursday (April 3) press release.
“We’re always working to invent new ways to make shopping…
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