AI-powered toys are flooding the market and researchers warn the risks are far greater than parents realize

AI-powered toys are flooding the market and researchers warn the risks are far greater than parents realize

By Tudor Tarita
Publication Date: 2025-12-21 20:54:00

Clockwise from left: Miko 3, FoloToy Sunflower, Alilo Smart AI Bunny and Miriat Miiloo. Photo credit: Matt Nighswander / NBC News

A child asks a toy a question and receives an answer – not a recorded phrase, but a new sentence formed on the spot.

This is the change that is currently taking place in toy stores. More and more stuffed animals and small robots are powered by artificial intelligence systems that enable them to have open conversations. They promise learning, companionship and personalized play.

They also pose risks that parents, researchers and even toy manufacturers still cannot understand.

These AI-controlled toys are arriving quickly. Mattel has announced a partnership with OpenAI and online marketplaces now offer hundreds of products marketed as conversational or “ChatGPT-powered” products. Unlike older talking toys that followed strict scripts, these toys are based in part on the same large language models used in adult chatbots.

To find out…