Agency expert: Marketers must shape AI’s role in creative

Lead with transparency

Clients and brands should be upfront about AI use, Adana said. Policy may not dictate AI disclosure, so marketers should lead by example.

“Because transparency isn’t right now woven into the best practices, we need to be transparent with how we’re using AI,” she said.

Something as simple as using the “made with AI” label on social media posts can help normalize AI transparency in the industry.

Augmentation over automation

While some marketers are confident in…