Can an automotive ad that doesn’t mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an electric vehicle?
That’s one of several questions raised by the debut of a new Volvo ad that recently aired in Saudi Arabia. Produced by Dubai-based Lion Creative for Volvo’s Europe, Middle East and Africa Division and Electromin, the automaker’s Saudi distributor, the spot is notable not only for the creative risk it takes, but for the machinations behind it.
The spot…
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https://www.adweek.com/brand-marketing/volvo-debuts-its-first-ad-created-solely-by-ai-and-theres-not-a-single-car-in-it/
