By Greg Jarboe
Publication Date: 2026-01-09 14:00:00
Being found in the right places has always meant being early to the next big change in search.
Today, this shift is moving towards GEO or generative engine optimization, and SEO is being redefined as search-everywhere optimization.
Both describe the growing need to optimize content for AI-driven discovery.
If YouTube is still in the “nice-to-have” category of your SEO strategy, you are quietly ceding visibility in both traditional rankings and Google AI overviews to the competition.
YouTube is now the central search infrastructure
YouTube can no longer be limited to “brand” or “social networks” as the platform is now part of the central search infrastructure.
YouTube is the second most visited website in the world, receiving approximately 48.6 billion visits per month, behind only Google.com itself.
That’s 5.4 times more visits than Facebook and 8.7 times more visits than ChatGPT.
This scope alone makes it impossible to ignore YouTube as a search engine…
