By Storyboard18
Publication Date: 2026-04-17 07:02:00
A fresh online spat has broken out between Nikita Bier, product head at X, and Aravind Srinivas, Chief Executive Officer of Perplexity AI, after allegations of undisclosed promotions linked to the company’s latest product rollout.
The controversy began after Perplexity announced the launch of “Personal Computer” through its official account on X. The company said the feature integrates with its Mac app to manage files, apps, and browser tasks, and is being rolled out to subscribers and waitlisted users.
Can you please stop the undisclosed promotion campaigns? It deceives users and it does not reflect well on your company or your integrity. @AravSrinivashttps://t.co/dwRA3EQ1Mb
— Nikita Bier (@nikitabier) April 16, 2026
What triggered the accusation?
Responding to the announcement post, Bier accused Srinivas of running “undisclosed promotion campaigns,” alleging that such activity misleads users and affects credibility. He tagged Srinivas directly in his post.
Bier also amplified a thread by Simon Goddek, who claimed that networks promoting crypto and AI products on X operate unethically and violate platform rules. Goddek’s post included a screenshot that he said showed a Perplexity advertisement without disclosure.
According to Perplexity’s website, the newly launched system is designed to bring multiple AI capabilities into one interface. The company said the tool can perform tasks across software environments in a way similar to a human co-worker, including…
