IBM’s ongoing partnership with the All England Lawn Tennis Club (AELTC) will see the introduction of a new Catch Me Up feature for the Wimbledon 2024 championships, powered by IBM’s watsonx platform. Through the use of IBM Granite, trained in Wimbledon’s editorial style, users of the Wimbledon app and website will have access to a variety of articles and analysis generated by artificial intelligence (AI).
This collaboration aims to enhance Wimbledon’s content offerings and enable the organization to cover more matches, including wheelchair events, while also catering to international audiences. Personalized player cards based on user data and preferences will be displayed before and after matches, thanks to IBM’s watsonx technology. Jonathan Adashek, IBM’s senior vice president of marketing and communications, highlighted how the Catch Me Up feature showcases the potential of generative AI (GenAI) in delivering insight-driven storytelling at scale.
Reflecting on the longstanding partnership between IBM and Wimbledon, Adashek emphasized the positive impact of technologies like generative AI on enhancing digital experiences for fans. IBM is leveraging its watsonx platform to provide clients worldwide with AI-driven solutions tailored to their specific business needs.
Recent research conducted by IBM and Morning Consult revealed that a majority of tennis fans globally view AI as having a positive influence on sports, with many citing benefits such as real-time updates and personalized content. The findings highlight the growing acceptance of AI technology in the realm of sports and entertainment.
As technology continues to evolve, industry professionals and enthusiasts are invited to join the conversation and explore cutting-edge innovations at upcoming events such as the latest technology showcase in Paris. Stay informed and engaged with the latest developments in AI and digital transformation by participating in these exciting opportunities.
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https://www.techerati.com/news-hub/wimbledon-partners-with-ibm-to-embrace-generative-ai/
