Will Writing Survive A.I.? The Media Startup Every Is Betting on It.

Dan Shipper, the founder of the media start-up Every, says he gets asked a lot whether he thinks robots will replace writers. He swears they won’t, at least not at his company.

“I want to make a lot more great writing,” he said during an interview at the company’s airy Brooklyn office, “particularly great writing about technology.”

But there’s a reason he gets asked.

Mr. Shipper’s five-year-old company has put artificial intelligence at the center of its business model. His…