Why Siri sucks: behind Apple’s bold AI strategy

Why Siri sucks: behind Apple’s bold AI strategy

By John Davidson
Publication Date: 2026-04-17 19:00:00

Back in the day, before Apple differentiated itself from the rest of the industry with its own Apple chips, the term “bootcamp” once referred to special software that you could install on a Mac to make it run like a regular Windows PC. The term is now back and has a new meaning.

This is where Apple is supposedly sending many of its software developers who are working on the next generation of the voice assistant Siri: a special coding boot camp where, according to a report, in … The information On Thursday, they’ll be taught how to use AI to speed up the development of Siri, which is way behind schedule and way behind its competitors.

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