Omnicom Group’s pending acquisition of Interpublic Group seems especially timely in the hindsight of last week’s Consumer Electronics Show in Las Vegas.
A major talking point among the brand and agency executives in attendance was the onset of the so-called agentic era of artificial intelligence, in which AI tools handle multi-step tasks for people like booking a full travel itinerary — or firing off a client brief. In this era, data will be at even more of a premium than it is…
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https://digiday.com/podcasts/what-the-agentic-ai-era-means-for-ad-agencies-with-omnicoms-jonathan-nelson/
