What do the UK regulator’s new rules on Google AI results mean for publishers?

What do the UK regulator’s new rules on Google AI results mean for publishers?

By Dan Milmo,Mark Sweney
Publication Date: 2026-06-03 17:17:00

Britain’s competition watchdog has ordered Google to change how it uses publisher content in its AI-powered search results – a move that will have global implications.

The Competition and Markets Authority (CMA) is using powers that allow it to set tailored rules for large tech companies it deems to have “strategic market status”. Google, the world’s largest search engine, is one of these companies.


What has the CMA announced?

The CMA has imposed a series of “conduct requirements” on Google that the tech company must comply with. It must allow publishers to prevent Google from using their content for features like AI Overviews and AI Mode (an advanced version of Overviews).

An AI synopsis is a response to a query created by the search engine’s Gemini AI model, which summarizes material from news publishers and other websites to create an answer. Publishers don’t like this and argue that it stops users from clicking through to their content – thus denying…