By Andy Goodwin
Publication Date: 2026-03-12 12:00:00
We’ve tested Google AI Max over the past nine months, analyzing 23 individual tests across 16 already mature advertisers operating within a range of verticals. This article reveals what we did to maximize success with this campaign type.
Your experiments and observations may vary. If so, we’d welcome the debate.
This is intended to be just one voice among many in the conversation around AI Max. All the analyses we discuss are replicable within your own accounts, so you can ratify or dispute the findings based on your own data.
The ground rules for AI Max
Before launching an AI Max test, consider several factors. Two are particularly significant:
- Your campaigns should bid on a conversion action that’s meaningful for your business. Aim to get your conversion hygiene in as good a place as possible through tools like Enhanced Conversions and Google Tag Gateway. Value-based bidding is also ideal, although it’s not essential. Any automated targeting functionality…
