By Andy Robinson
Publication Date: 2026-01-17 12:35:00
Valve has significantly rewrote Steam’s guidelines on how developers must disclose the use of generative AI in their video games.
As GameDiscoverCo’s Simon Carless noted, Valve has been more explicit that “AI-powered tools” like code helpers do not require disclosure and that “efficiency gains through the use of (AI-powered development tools) are not the focus” of its efforts.
The first of the two types of AI usage that developers must disclose is “AI used to generate content for the game,” whether within the game, on its store page, or in marketing materials.
The second question concerns “AI content generated during gameplay” and whether the game in question generates AI-generated “images, audio, text and other content.”
Since 2024, Valve has required developers to disclose on Steam whether generative AI was used to create their games. This will then appear on the game’s store page in a section called “AI Generated Content Disclosure.”
In July 2025 a…
