Tech giants Google and Samsung are gearing up for major product unveilings in the coming weeks to capture the attention of consumers ahead of the holiday season. Samsung will host its Unpacked event in Paris on July 10, while Google’s “Made by Google” event is set for August 13. Artificial intelligence is expected to take center stage at both events, with new smartphones and hardware featuring AI capabilities.
Samsung and Google traditionally hold fall events to generate excitement for their upcoming products, with Samsung hoping to beat Apple’s iPhone release in September by unveiling its new Galaxy Z6 foldable phones at Unpacked. Google, on the other hand, is shifting its event to Mountain View and moving up the timeline for its Pixel 9 series launch to August.
Both companies are focusing on integrating AI into their devices, with features like generative AI already present in the Galaxy S24 and Pixel 8 smartphones. This trend is expected to continue with upcoming flagship models, allowing users to enjoy AI-driven functionalities like text summarization, translation, and real-time call transcription. Google’s new AI assistant, Gemini, and lightweight AI model, Nano, are set to expand AI capabilities on Android devices.
The push for generative AI in smartphones aims to make devices more personalized and intelligent, enhancing user experiences and potentially boosting sales amidst a challenging market. Apple’s recent launch of Apple Intelligence underscores the importance of integrating AI seamlessly into everyday tasks while maintaining user privacy. Google, Samsung, and other tech companies are working to make AI more accessible and integrated into smartphones to drive new user behaviors.
However, questions remain about the widespread adoption and impact of AI features on smartphones. Tech companies have touted AI capabilities for months, promising revolutionary use cases, but the actual user experience may fall short of expectations. Concerns also linger about the privacy implications and data access associated with AI-powered devices, raising doubts about the true extent of personalization that AI can bring to smartphones.
As Google and Samsung gear up for their big events, the role of AI in shaping the future of smartphones will be in the spotlight. With both companies vying for consumer attention and loyalty, the integration of AI into new products represents a major shift towards a more intelligent and connected digital ecosystem. The upcoming unveilings are poised to set the stage for a new era of AI-powered smartphones, setting the tone for the industry’s direction in the years to come.
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https://indianexpress.com/article/technology/mobile-tabs/google-samsungs-ai-smartphone-events-announced-9415496/