UK regulator enforces new competition requirements on Google search

UK regulator enforces new competition requirements on Google search

By https://www.facebook.com/CNBC
Publication Date: 2026-06-03 05:58:00

Britain’s competition regulator said on Wednesday it has imposed new conduct requirements on Google‘s search services, including allowing publishers to opt out of training the U.S. tech giant’s AI
models, as the watchdog ramps up its oversight.

The Competition and Markets Authority has flagged concerns about Google’s dominance in search services.

Google accounts for more than 90% of UK queries, and the regulator had been consulting on the matter to ensure effective competition.

The CMA on Wednesday said the requirements imposed on Google under the digital markets competition regime gave “publishers more control and stronger bargaining power over the use of their content,” while securing a fair deal.

Google did not immediately respond to a request for comment outside business hours.

The regulator said that the company will now also be required to make sure content from publishers, including news organisations, is properly attributed in AI-generated search results, using clear…