By BV Swagath
Publication Date: 2026-03-09 11:37:00
More than 70% of UK cloud providers support urgent regulatory intervention in the cloud market, according to new research conducted by Censuswide for the Open Cloud Coalition (OCC).
The findings come as the Competition and Markets Authority (CMA) prepares to decide whether to designate Microsoft and Amazon Web Services (AWS) with Strategic Market Status (SMS), amid concerns about competition in the sector.
The survey indicates that 71.2% of participating cloud providers consider regulatory action to be urgent or extremely urgent. Nearly three-quarters of respondents believe that without swift intervention, dominant cloud providers are likely to strengthen their market positions further.
Additionally, 82% of cloud providers have encountered barriers when competing with larger players, citing restrictive software licensing, bundling, interoperability challenges, and committed-spend discounts as significant obstacles.
Cloud customers expressed similar concerns, with…
