By Scott Thompson
Publication Date: 2025-11-14 13:00:00
Ahead of UFC 322 at Madison Square Garden, the premier mixed martial arts promotion and IBM announced the next phase of their technological partnership.
IBM and UFC have introduced “In-Fight Insights,” an AI-driven live alert platform that monitors and reports in real time when notable milestones, streaks and records occur during UFC events.
“In-Fight Insights” is set to debut at UFC 322, which will feature multiple title fights, including a welterweight main event between champion Jack Della Maddalena and Islam Makhachev on Saturday in New York City.
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UFC welterweight champion Jack Della Maddalena and Islam Makhachev pose at Edge at Hudson Yards on Nov. 10, 2025 in New York City. (Ed Mulholland/Zuffa LLC / Getty Images)
As the official AI partner of UFC, this new technology taps into more than 13.2 million UFC data points from over 20 years of fights, as well as data from more than 2,400 current and former UFC athletes….
