It’s inevitable that modern advances in artificial intelligence (AI) and automation will impact the hotel industry. While much has been rightfully said about use cases like machine learning (ML) impacting personalized guest offers or microsegmentation and generative AI (genAI) helping with contextual marketing or summarization for staff, for this focused article let’s shift gears from the rooms division into the spa and wellness facilities.
While this may not apply for every hotel…
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https://www.hospitalitynet.org/opinion/4126456.html
